About
Sara Carty is the Founder and CEO of Unboring, a cybersecurity marketing agency that helps security companies communicate complex ideas in ways people actually notice, understand and remember. With more than 15 years in technology marketing, she specialises in the intersection of cybersecurity, communication and human behaviour. Sara is also a PhD candidate in Cyber Diplomacy, researching how cybersecurity narratives shape decision-making and influence perceptions of cyber risk. Her work brings together behavioural science, communication strategy and cybersecurity to explore why the same techniques used to influence customers are increasingly being exploited by cybercriminals.
Sessions
Attention Is the New Attack Surface: What marketers understand about human behaviour that cybercriminals exploit
What you will learn:
• Understand why attention has become one of cybersecurity's most important attack surfaces. •Learn The Attention Attack Chain and apply it to social engineering. • Recognise the behavioural and marketing principles that underpin phishing, deepfakes and AI-enabled deception. •Discover practical ways to design security around human behaviour rather than relying solely on awareness training. • Leave with a new perspective on why protecting attention may become as important as protecting endpoints.